RELATIONSHIP MANAGEMENT
4. Types of Business Relationships
In conducting business activities, you may establish relationships with various stakeholders depending on your professional needs and goals. Here are five types of business relationships you may maintain throughout your career:
· Clients: Significant relationships with clients can help you sell products or services that help you achieve your goals. You may hold sales positions that require individual relationships with clients, or marketing or development roles that involve establishing relationships with large groups of supporters via social media or other digital means. Regardless of the type of client relationships you establish, your connection can enable you to communicate honestly with clients about their needs and use this information to shape business policies. Read more: How to establish and maintain positive relationships with clients.
· Partners: In conducting business functions, you may also establish relationships with partners who can help meet your business needs. This could include vendors, suppliers, distribution partners, or any other organization whose skills and connections can help you achieve success. In many cases, strong relationships with partners can help each party achieve their unique goals by sharing knowledge, products, or strategies.
· Mentors: You may also form relationships with mentors. Your mentors could be your organization's leaders or other specialists who have skills or knowledge you wish to achieve. This type of relationship is a great way to gain perspectives from those with more or different experience in your industry. Related: Mentoring is important for 24 reasons.
· Employees: It's also important to build business relationships with employees. This is especially relevant if you hold a leadership position where you need to connect with team members and delegate responsibilities in a way that best aligns with their strengths. Even if you're not in a leadership role, you can establish relationships with colleagues or with employees from other departments to gain new skills or industry knowledge.
· Competitors: You may also form relationships with business competitors. While these relationships may differ from others, you might still need to share mutual respect with other organizations in your industry. Maintaining positive relationships with competitors could even allow you to share knowledge or develop a partnership if goals change in the future.