NEGOTIATION AND ENTREPRENEURIAL SKILLS

1. What is negotiation?

Negotiation is a decision-making process that involves weighing up options, weighing up trade-offs and choosing the best course of action to achieve the desired outcome. Effective decision-making skills enable negotiators to evaluate alternatives, anticipate consequences and make informed decisions that maximise value for all parties involved. Whether it is deciding on price, terms and conditions, concessions, or strategic steps in the negotiation process, strong decision-making skills are essential for reaching favourable agreements.

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https://www.mightycall.com/blog/business-soft-skills-successful-entrepreneurs/#Negotiation