Teaching Material

1.4. Planning process

The steps in the planning process:
1.  Analysis and needs identification: the first step is to find out what the problem is and what the needs are. This may include market research, competitor analysis and other factors.
2.  Setting objectives: what do we want to achieve? Objectives must be clear, visible and measurable.
3.  Developing a strategy: how will we achieve our objectives? This includes action planning, resource allocation and timetabling.
4.  Implementing actions: we implement the strategy, execute the planned actions and monitor progress.
5.  Evaluation and improvement: after the actions have been implemented, we assess whether the objectives have been achieved and look for ways to improve the process.